The Digital Coffeehouse

The recent pandemic brought up countless challenges for individuals and society as a whole. One group affected in a particular way is teachers and lecturers who now – in lightning speed – have to transfer their face-to-face teaching into an online environment.  Luckily, I am enrolled in one of Exeter University’s online master programmes, which … Continue reading Challenges You Might Face When Taking Your Teaching Online – 
A Student Perspective

Currently a regrettable process can be noticed on the political stage: The rise of nationalism and isolationism.     Nevertheless, in todays world we are not completely powerless regarding such political momentums. A best practice example for that may have been the BEM129Z3 Digital Business Models Module led by Lisa Harris from the University of Exeter. … Continue reading About BEMM129Z3 And Its Emancipatory Character

In March 2018, Dorothee Bär – Germany’s Minister of State for Digitisation – was interviewed by news anchor Marietta Slomka. When she was asked about the issue of broadband expansion, Dorothee Bär replied that while building up a digital infrastructure definitely plays a major role, it also has to be examined, if this infrastructure also … Continue reading Fasten Your Leather Pants – A Bavarian Flying Taxi Start-Up And Its Business Models

When thinking about businesses that seized the opportunities coming up with operating in the digital world, one automatically comes across Airbnb. The Story of the now world-known start up describes perfectly how technology can be used to connect idle assets with consumer needs at a formerly unknown scale – welcome sharing economy. In the case … Continue reading Going Offline as the Next Step To Succeed Online

When looking at the impact digitisation has on specific career paths, Social Media Marketing is of great importance, as this job role did not only get altered by the digital economy, but actually was created by it. This makes the profession of a Social Media Marketer a perfect example of how a job can be … Continue reading The Ever Changing Nature of Social Media Management

– Keep your job as long as possible. Do not change professions frequently and incoherently – Even though we experienced some slight changes regarding career planning during the last few years, this may still be an advice given by career counsellors today. But what if I told you, that it could be exactly the other … Continue reading Brave New Digital – Post 1 – The Perfect Future CV

In 2018, Soroush Vosoughi, Deb Roy and Sinan Aral published a study about the spread of true and false news online, for which they „investigated the differential diffusion of all of the verified true and false news stories distributed on Twitter from 2006 to 2017“. (Vosoughi et. al., 2018) It was found out that „falsehood diffused significantly … Continue reading The Actual Impact of False News Spreading Online

Together with people from all around the world, I recently finished my first module of the University of Exter’s online MSc Marketing programme. There is Steven, a Principal Dancer with the Royal Ballet at the Royal Opera House London. Jack, a marketing manager in the manufacturing industry with a creative business idea. There is Bright, from … Continue reading About BEMM177Z6 And The Value of Collaboration

Take a moment to internalise the following: Instagram was first published in the App Store in 2010. This year – only 8 years later – Instagram just hit the „1 billion monthly users“ (Constine, 2018) mark in June. Also the whole new industry of influencer marketing emerged within this time span with features (like the … Continue reading Opportunities and Challanges of Influencer Marketing

The graph above shows the amount of data, that is produced within just 60 seconds… by you, by me and everybody on this planet. All of this data can and most certainly will be collected and processed for various reasons.  But do you know who collects it?  Do you know what your data is used … Continue reading Big Data – Economic Opportunities And Ethical Challenges